Adler Strategies
Helping you navigate the public.
I'm Alex Adler, an Emmy Award-winning producer with more than a decade at CNN. I help founders, executives, and organizations get their story right before it goes live, and keep it right once it does.
What I do
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Media Relations
I find where your voice will have the most impact: a podcast, a TV booking, a livestream, a newsletter, a print feature, or the AI search results people now rely on for answers. Then I make sure you get in front of the right audience. Every pitch is built the way producers and editors actually read them, matched to the right outlet, with prep for the interview that follows.
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Crisis Communications
When a story breaks against you, the first hour matters most. I help you set the facts, the message, and the spokesperson fast, then hold the line as coverage moves. But the news cycle doesn't have to control you. We also prepare before anything happens, with vulnerability audits, holding statements, and drills that pressure-test your response.
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Policy & Public Affairs
Regulation, legislation, and elections shape the stories that matter most in tech and politics. I help you take a clear public position, prepare for hearings and testimony, and time your message to the moments when lawmakers and reporters are paying attention.
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Executive Communications
Positioning, talking points and remarks for leaders who need to sound like themselves on a stage, on camera, or in a feed.
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Media Training
Mock interviews and on-camera prep from someone who spent years building live segments. You'll know how producers book, frame, and cut a story, and walk in ready to deliver your message.
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Content Creation
Video, social and written content produced with newsroom speed and standards. One strong asset, amplified well, over a stream of forgettable ones. Ready to start a podcast? I can help you build it from concept to first episode, and I consult on video projects from first idea to final cut.
Ways to work together
Every engagement is built around what you need and how long you need it.
Fractional Head of Comms
Senior communications strategy for companies that aren't ready for a full-time hire. Monthly strategy, press, and executive support, plus a direct line when news breaks.
Project Work
Focused engagements with a clear goal and timeline: a broadcast booking push, a product or funding launch, or a response to a story already in motion.
Packages
Fixed-scope work with a set deliverable: a media training day, a crisis readiness plan, or a full communications audit.
Not sure which fits? Let's talk.
How I work
Think like the newsroom
I know how a story gets assigned, framed, and cut, because I spent years doing it. That tells me what will land and what will be ignored.
Move at the speed of news
Live television runs on deadlines measured in minutes. I bring the same pace to your announcements, responses, and follow-through.
Say one thing clearly
Complex and sensitive issues, made simple enough to repeat. A message people remember does more work than five they don't.
About
Alex Adler
Founder & Principal
I spent more than a decade at CNN, producing live coverage and shaping the stories behind it. As a producer on Laura Coates Live and Don Lemon Tonight, I advised on content and communications strategy, wrote talking points and interview questions, and built segments with presidents, candidates, Fortune 500 executives, cultural figures, and members of Congress.
I covered elections, wars, natural disasters, and major trials under constant deadline. I was part of the Emmy Award-winning team behind CNN's coverage of the Russian invasion of Ukraine, and earned an Emmy nomination for breaking news coverage of Hurricane Milton.
I founded Adler Strategies to bring that experience to the other side of the story, helping clients in tech, policy, and culture decide what to say, who should say it, and when.
- Emmy Award winner
- More than a decade at CNN
Who I've worked with
Where I focus
- Technology & AI
- Politics & Public Affairs
- Venture-Backed Startups
- Media & Culture
- Nonprofits & Advocacy
Have a story to tell, or one to get ahead of?
New York, NY · LinkedIn